 |
| (Dog Tag for the winner) |
Last August I had lunch with Chicago City Clerk Susana
Mendoza who asked me for an idea to promote reminding people of the importance
to buy a dog license. Luckily I still
have some creative juices left me and instantly conceived The Dog of
Distinction campaign. The program would
launch January 1st when the 2012 dog licenses went on-sale.
Not wanting to toot my own horn, ( that is a lie!), I will
let the words of the Clerk from the original press release announcing the program speak for me:
“Chicago dog owners
could be in the dog house come this spring when Chicago Animal Care and Control begins a
focused effort on enforcing dog registration. To help increase city dog
registration and drive awareness of the mandatory requirement, City Clerk
Susana Mendoza is launching the first-ever City Clerk Dog of Distinction
campaign.
‘The Dog of Distinction campaign was created by Chicago Civic leader Kathy Posner to provide an additional
incentive to registering your dog with the city,’said Clerk Mendoza. ‘First, we believe many people are
simply not aware of the requirement. But now, with the help of Chicago’s generous
business community, we are giving dog owners a chance to comply with the law
and also possibly win great prizes!’
‘Right now there are some estimates that put Chicago’s dog population
at almost a half million dogs. We currently have about 30,000 dogs registered
with the city. Clearly we have work to do to raise those registration numbers.
It’s not just a matter of complying with the law, registration aids in public
health and reunites stray dogs with their owners,’ continued Clerk Mendoza.
Contest Details and Prizes
All dogs registered with the City Clerk’s office
through March 31, 2011 are automatically entered into the Dog of Distinction
campaign. On April 2, five dogs and their owners will be chosen at random to
compete for Chicago’s
first-ever Dog of Distinction. The public will then vote online in April for
the dog they think best exemplifies Chicago’s spirit and is worthy of the Dog
of Distinction title.
All finalists receive prize packages donated by Chicago’s pet-loving
businesses. Chicago’s
Dog of Distinction receives a custom-designed dog tag with real rubies created
by the famous Goldsmith jewelers, an appearance on a ‘WCIU, the U’ TV ad and a
feature story in Chicagoland Tails magazine. All finalists receive two tickets
on a Shoreline Cruise dog-friendly architectural cruise, a reservation to the
exclusive Palmer House Hilton Dog Tea Party, Urban Out sitter gift bag filled
with the latest in dog treats and accessories and a Chicagoland Tails gift
package created just for Chicago’s
prize-winning dogs.
Today the five finalists were announced at a press
conference at City Hall. People can vote
for their favorite dog on the Clerk’s web site, www.chicityclerk.com. The descriptions of the dogs , by their
owners, are below so you can study them before you vote. This time I will tout my own horn and
announce that dog license registration increased 122% because of my campaign!
Coco
may be small but her distinct personality and attitude is that of a dog ten
times her size. She is a three year old Chorkie mix and one of the cutest dogs
in Chicago. Coco loves the sights and smells of the city,
watching Chicago
sports, and playing fetch with a rope almost as big as she is! Coco melts the hearts of everyone she meets with her
sweet demeanor and endearing eyes.
Lump (pronounced
loomp) was born in Dresden Germany back in June 29th of 2005.
He came over the Atlantic on Lufthansa Airline straight to Chicago at the age of 3 months. Lump’s
favorite game is playing fetch on the lake front with tennis balls. He protects
all our neighbor’s kids where we live by Wrigley Field. Every time a police car
comes by the police stop and take a few moments to say hello to their local 4
legged friend. The lady’s in the neighborhood say he is so beautiful and ask if
they can have his fur someday. His name
is a German word which means “rascal” but he is our local hero and we hope Chicago’s Dog of
Distinction.
Margaret is an
affenpinscher, also known as the monkey dog. This breed dates back from the
15th century. And a monkey she is. Whether it's dashing around the yard chasing
squirrels, climbing on furniture, or dancing on her hind legs begging for
treats, she always seems to be in motion. She's a high energy ambassador for
Chicago, and definitely my very special "Dog of Distinction."
Trina Trina is
loyal. She participates in family
conversations by vocalizing her opinions. When our sons wrestle she charges the
room with her toy and tosses it on them, hoping to get in the action. Trina is
protective. Once a stranger walked up our driveway towards our open garage,
until her barking at the window scared him off running. Trina is more than we
expected from a dog: she’s family.
Wilma
deserves the title of Chicago’s
1st Ever Dog of Distinction because she is a lovable chocolate lab who is full
of spirit and energy. She enjoys long walks in bungalow-filled neighborhoods,
playing catch with the frisbee at the local park district, and lying by the
fireplace on a cold Chicago
night. Some of her additional hobbies
are burying bones in the backyard and barking at garbage men in the alley. Wilma is looking forward to a great summer
and hanging out with her friends at the dog beach.